Overview Christmas Trends 2022
I. Christmas Business Market Statistics
1. Shopping behavior
Christmas is one of the biggest commercial holidays in the US and European markets. A few small facts on the statistics page are based on people's preferences for business owners to make a reasonable business strategy.
1. Sweater: This is the signature item of the Christmas season. Be it natural wool or fake wool in full-color 2D printing, both have high interest.
2. Ornament: If you look at Google Trends, you will see that the search volume for this product has officially surpassed sweaters this year. Ornaments, which stand out more when they have a personalized design, can be used to decorate and make great gifts for friends and family during the holiday season.
3. Door wreaths: This is a home décor item and the first impression when guests enter the house; these two products are available all year, and the door wreaths are very well personalized.
1. Shopping behavior
Christmas is one of the biggest commercial holidays in the US and European markets. A few small facts on the statistics page are based on people's preferences for business owners to make a reasonable business strategy.
- 62% of shoppers prefer to shop online.
- The number of people ordering and buying at the physical store for Christmas decreased by 40.9% (2020) compared to 2021.
- 60% said they would buy at the website with instructions on the Chatbot.
- 47% desire Freeship.
- 85% of shoppers prefer free shipping, while only 15% prefer fast shipping.
- In 2020, 65% of people shopped online for the holidays instead of in-store.
- 68% of shoppers pay attention to emails from the store during the holiday season.
- 62% said they would buy at new stores if prices were better. This is often true of unique products (44%).
- Romania 32%.
- Czechia 25%.
- United Kingdom 15%.
- United States 15%.
- Italy 12%.
- Spain 12%.
- Austria 11%.
- France 11%.
2. Shopping time:
Considered the Western New Year, some people prepare very early for this occasion. According to Google Trends, Christmas products such as Christmas ornaments have the highest interest in late November or early December.
Data updated from Financial Online: https://financesonline.com/christmas-shopping-statistics/.
Considered the Western New Year, some people prepare very early for this occasion. According to Google Trends, Christmas products such as Christmas ornaments have the highest interest in late November or early December.
- 60% of Christmas shopping before December.
- 62% bought Christmas gifts in the last week of the holidays.
- 43% choose Christmas decorations during Thanksgiving.
- Most people will shop for Christmas on Black Friday and Cyber Monday (average retail sales have increased from 30% to 40%).
Data updated from Financial Online: https://financesonline.com/christmas-shopping-statistics/.
II. Christmas Featured Products
On this occasion, most will spend more on gifts and home decor than on personal purchases. In general, items about fashion and home decoration still occupy many people.
A few standout PODS products and Christmas decoration trends for 2022:
On this occasion, most will spend more on gifts and home decor than on personal purchases. In general, items about fashion and home decoration still occupy many people.
A few standout PODS products and Christmas decoration trends for 2022:
1. Sweater: This is the signature item of the Christmas season. Be it natural wool or fake wool in full-color 2D printing, both have high interest.
2. Ornament: If you look at Google Trends, you will see that the search volume for this product has officially surpassed sweaters this year. Ornaments, which stand out more when they have a personalized design, can be used to decorate and make great gifts for friends and family during the holiday season.
3. Door wreaths: This is a home décor item and the first impression when guests enter the house; these two products are available all year, and the door wreaths are very well personalized.
See more: 15 Free and Budget Christmas Decorating Ideas
4. Canvas: Pure Christmas designs are often less prominent on Canvas products. Often associated with Jesus, niches are also related to farms, dogs, and cats. Canvas 3D (Window frame) is a trend, often combined with niches and icons related to outdoor Christmas decorations.
5. Message Card: The card is a popular gift for Christmas for many people. Especially for the POD industry, this product is considered a highly profitable item. When given with jewelry, it makes the gift more meaningful and is a must for the message card that goes with it.
6. Blanket: In winter, these two products are indispensable. Keep warm, give as a gift, or use as a decoration; either way is acceptable.
7. Christmas Stocking: According to Google Trends, although the search volume is not as high as Ornament or Sweater, it has a reasonably even interest rate, higher than "Christmas Shirt". With the current personalized trend and the tradition of Christmas decorations, everyone needs a few decorative hanging socks. This will be a potential product in the future.
8. Door Cover: It just came out and made a great impression when decorating for Christmas.
III. Design
1. Christmas colors trend:
Christmas designs are often strong in red, white, blue, and black colors. The design is meant for people in the niche that goes with it who like Christmas, so it will often be influenced by this holiday style.
4. Canvas: Pure Christmas designs are often less prominent on Canvas products. Often associated with Jesus, niches are also related to farms, dogs, and cats. Canvas 3D (Window frame) is a trend, often combined with niches and icons related to outdoor Christmas decorations.
5. Message Card: The card is a popular gift for Christmas for many people. Especially for the POD industry, this product is considered a highly profitable item. When given with jewelry, it makes the gift more meaningful and is a must for the message card that goes with it.
6. Blanket: In winter, these two products are indispensable. Keep warm, give as a gift, or use as a decoration; either way is acceptable.
7. Christmas Stocking: According to Google Trends, although the search volume is not as high as Ornament or Sweater, it has a reasonably even interest rate, higher than "Christmas Shirt". With the current personalized trend and the tradition of Christmas decorations, everyone needs a few decorative hanging socks. This will be a potential product in the future.
8. Door Cover: It just came out and made a great impression when decorating for Christmas.
III. Design
1. Christmas colors trend:
Christmas designs are often strong in red, white, blue, and black colors. The design is meant for people in the niche that goes with it who like Christmas, so it will often be influenced by this holiday style.
2. Indoor and outdoor Christmas decoration trend:
Popular Christmas decoration trends are Snow, Pine Truck, Candy Cane, Christmas Light, Christmas Cookie, Snow, Pine, Gift, Gingerbread House, Reindeer - Reindeer Trucks, Christmas Socking, Santa Claus, Christmas Bells, Wreaths Christmas, Mistletoe, Christmas Ornament Silhouette, Gnomes/Elfs, etc.
Popular Christmas decoration trends are Snow, Pine Truck, Candy Cane, Christmas Light, Christmas Cookie, Snow, Pine, Gift, Gingerbread House, Reindeer - Reindeer Trucks, Christmas Socking, Santa Claus, Christmas Bells, Wreaths Christmas, Mistletoe, Christmas Ornament Silhouette, Gnomes/Elfs, etc.
IV. Related niches
1. Christmas and Pet
- 78% of dog owners and 72% of cat owners buy unique gifts, especially for their pets.
Pets is a significant and competitive niche, you can narrow the audience by targeting a particular breed of dog/cat or combining it with a hobby or profession.
2. Christmas and Family/Friends
Christmas is when families gather together and friends exchange gifts, so family and friends' niches are strong. Include more personalization so that customers notice and choose to visit.
1. Christmas and Pet
- 78% of dog owners and 72% of cat owners buy unique gifts, especially for their pets.
Pets is a significant and competitive niche, you can narrow the audience by targeting a particular breed of dog/cat or combining it with a hobby or profession.
2. Christmas and Family/Friends
Christmas is when families gather together and friends exchange gifts, so family and friends' niches are strong. Include more personalization so that customers notice and choose to visit.
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